About Egn Webcraft

Eugene Mulligan - Web Developer and Search Engine Marketing Consultant

Egn Webcraft is the trading name of Egn Systems Limited . And Egn Systems is owned by me, Eugene Mulligan.

I have been plying my trade as a provider of IT solutions to businesses for well over twenty five years. For much of that time I have operated through either my own or co-owned businesses, providing bespoke solutions to clients both small and large.

Not surprisingly, my work in recent years has become increasingly web oriented. The more I delivered websites and web applications, the more I appreciated just how vital a medium the web is for pretty much all businesses.

Web visibility is not enough

If you don't have a visible presence on the web then you are probably at a massive competitive disadvantage. But visibility is only half the story. Capability is the other half. Once found, your website must be capable of connecting with your visitors on multiple levels - usability, accessibility, readability, etc.

Making your website productive can involve many layers, each with its own inherent complexities – the appreciation of search engine rules and algorithms, the cost and rewards of paid search, the risks of doing more harm than good, the legal requirements of disability accessibility, the importance of web standards and so on. But can your business really afford to ignore them or get them wrong?

Crafting a successful website

Successfully addressing these layers is not a science, it's a craft. There is no fixed set of rules, no common set of objectives, no predictable outcome.

• It’s about listening to the customer, understanding their marketing requirements and appreciating their situation.
• Then it’s about blending with the search engines to deliver visibility – knowing which features to use and which features to ignore, and knowing how to do it correctly.
• Then it’s about delivering a relevant, engaging message to the widest possible audience by adopting best practice techniques for usability and accessibility.
• Finally it’s about realising that there is no ‘finally’ because keeping up with the search engines and reaching an ever-wider market is an ongoing process.

Listen, understand, devise and deliver – that’s how I've always operated. And that’s why I, in the form of Egn Webcraft, am able to provide search engine marketing and web development solutions that are tailored, affordable and effective.

Get your website working for you

Contact me for a no-obligation chat to find out how I can help you to make your website visible, capable and productive.