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Meta Descriptions – are they necessary?

August 6, 2008

It’s common knowledge that the content of a web page’s meta Description has no bearing on its placement on search results pages. So are they worth bothering with? The short answer is Yes.

Filed in: Search Engine Optimisation (0) Comments

Getting to grips with WCAG 2.0

July 15, 2008

There is much more information in WCAG 2.0 than WCAG 1.0. In fact it’s really quite overwhelming. Whereas WCAG 1.0 contained guidelines, checkpoints and techniques, WCAG 2.0 contains principles, guidelines, success criteria, techniques and common failures. More information is welcome; but it’s only a good thing if it’s easily digestible and people are prepared to get to grips with it. Here’s a brief guide to finding you way in.

Filed in: Accessibility (0) Comments

Use split testing for more and cheaper clicks

June 12, 2008

When you create your first ad, don’t stop there and hope for the best, even if the ad appears to be attracting a good number of clicks. There is always room for improvement and AdWords provides plenty of functionality to help you.

Filed in: Pay Per Click (0) Comments

Keyword research with Wordtracker

June 11, 2008

Wordtracker is a web based tool for identifying the search terms that are being used by search engine visitors. Its wealth of analysis features will tell you search term popularity, alternative relevant terms and strength of competition for those terms.

Filed in: Search Engine Optimisation (6) Comments

How a Google AdWords ad is structured

June 10, 2008

Google AdWords offers a variety of ad formats including text, image, animated, video and mobile. Text ads are the most common. These are the ads that appear on the right of the search results page under the Sponsored Links heading. On some results pages these ads may also show above the organic search results on the left hand side.

Filed in: Pay Per Click (0) Comments