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Are your colour contrasts accessible?

October 26, 2008

Probably the most notable issue regarding accessible colours is to what extent the colour is discernible to a colour-blind person. Hence it is not advisable to rely on colour alone as a means of conveying information. But web designers should also consider how well foreground and background colours work together. If they are too close they may not provide enough contrast. Do you know if the colour contrasts on your pages comply with the guidelines?

Filed in: Accessibility (1) Comments

Google introduces dynamic quality scores

October 9, 2008

Google is aiming to improve ad relevancy and deliver more qualified leads to advertisers by making significant changes to the mechanism for calculating quality scores.

Filed in: Pay Per Click (2) Comments

Meta Descriptions – are they necessary?

August 6, 2008

It’s common knowledge that the content of a web page’s meta Description has no bearing on its placement on search results pages. So are they worth bothering with? The short answer is Yes.

Filed in: Search Engine Optimisation (2) Comments

Getting to grips with WCAG 2.0

July 15, 2008

There is much more information in WCAG 2.0 than WCAG 1.0. In fact it’s really quite overwhelming. Whereas WCAG 1.0 contained guidelines, checkpoints and techniques, WCAG 2.0 contains principles, guidelines, success criteria, techniques and common failures. More information is welcome; but it’s only a good thing if it’s easily digestible and people are prepared to get to grips with it. Here’s a brief guide to finding you way in.

Filed in: Accessibility (0) Comments

Use split testing for more and cheaper clicks

June 12, 2008

When you create your first ad, don’t stop there and hope for the best, even if the ad appears to be attracting a good number of clicks. There is always room for improvement and AdWords provides plenty of functionality to help you.

Filed in: Pay Per Click (0) Comments