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Use split testing for more and cheaper clicks

June 12, 2008

When you create your first ad, don’t stop there and hope for the best, even if the ad appears to be attracting a good number of clicks. There is always room for improvement and AdWords provides plenty of functionality to help you.

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Keyword research with Wordtracker

June 11, 2008

Wordtracker is a web based tool for identifying the search terms that are being used by search engine visitors. Its wealth of analysis features will tell you search term popularity, alternative relevant terms and strength of competition for those terms.

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How a Google AdWords ad is structured

June 10, 2008

Google AdWords offers a variety of ad formats including text, image, animated, video and mobile. Text ads are the most common. These are the ads that appear on the right of the search results page under the Sponsored Links heading. On some results pages these ads may also show above the organic search results on the left hand side.

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AdWords keyword matching for precision and relevancy

June 9, 2008

Use keyword matching to specify how precise and relevant a search term must be to trigger your ad. If the ad shows for terms that are not relevant, you could be wasting money. If the ad only shows for very precise terms, you could be losing custom.

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Track your website traffic with Google Analytics

June 8, 2008

Google Analytics is a tool provided free by Google that allows you to monitor visitor activity on your website. You can see where your visitors have come from, how they reached your site, where they went on your site and how long they stayed.

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