Egn Webcraft’s blog

Website development and search engine marketing articles and tips from Eugene Mulligan to help businesses make their websites more productive.

Categories

• Accessibility
• Blogging
• General
• Pay Per Click
• Search Engine Optimisation
• Somerset Business
• Usability

Most recent entries

• Meta Descriptions – are they necessary?
• Getting to grips with WCAG 2.0
• Use split testing for more and cheaper clicks
• Keyword research with Wordtracker
• How a Google AdWords ad is structured
• AdWords keyword matching for precision and relevancy
• Track your website traffic with Google Analytics
• Home in on your market with language and location targeting
• Black hat SEO is unethical and risky
• How a Google AdWords account is structured

Feeds

RSS 2.0

Some recommended reading

More books …

Who

Make the most of your website! I'm Eugene Mulligan, an IT practitioner with over 25 years’ experience of delivering solutions to businesses small and large. Egn Webcraft is my website development and search engine marketing operation based in Somerset. My aim is simple – make efficient, effective websites.

Find out more about Egn Webcraft.

What

• Website Design & Development
• Web Usability consulting
• Web Accessibility Consulting
• Content Management Systems
• Bespoke Web Application Development
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC) Advertising Management

How

Everything else is covered and explained here:
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