Blog category

Pay Per Click

Use split testing for more and cheaper clicks

June 12, 2008

When you create your first ad, don’t stop there and hope for the best, even if the ad appears to be attracting a good number of clicks. There is always room for improvement and AdWords provides plenty of functionality to help you.

How a Google AdWords ad is structured

June 10, 2008

Google AdWords offers a variety of ad formats including text, image, animated, video and mobile. Text ads are the most common. These are the ads that appear on the right of the search results page under the Sponsored Links heading. On some results pages these ads may also show above the organic search results on the left hand side.

AdWords keyword matching for precision and relevancy

June 9, 2008

Use keyword matching to specify how precise and relevant a search term must be to trigger your ad. If the ad shows for terms that are not relevant, you could be wasting money. If the ad only shows for very precise terms, you could be losing custom.

Track your website traffic with Google Analytics

June 8, 2008

Google Analytics is a tool provided free by Google that allows you to monitor visitor activity on your website. You can see where your visitors have come from, how they reached your site, where they went on your site and how long they stayed.

Home in on your market with language and location targeting

June 7, 2008

From global right down to customised local. An AdWords campaign can be targeted as broadly or precisely as required.

How a Google AdWords account is structured

June 5, 2008

Use the account structure to define a strategy. Signing up for the standard edition of Google AdWords equates to opening an account. An account consists of Campaigns and each Campaign consists of Ad Groups. Ad Groups contain ads and sets of keywords that are assigned to the ads.

Why relevancy is key to better ROI

May 30, 2008

It’s not all about high-volume traffic. Surprising as it may seem, the objective of paid search marketing is not to drive masses of random visitors to your site. In fact that may even be harmful.

10 PPC benefits

May 12, 2008

The right adverts can bring rapid results. This is the ‘immediate impact’ approach to search engine prominence. Your site can be at the top of the rankings alongside the major players in next to no time. But for maximum clickthrough and conversion, be sure to get your ads and landing pages just right. Here are 10 reasons for pay per click advertising.

The PPC management process

May 8, 2008

Creating an advert is actually very simple, but without the accompanying effort it will probably be a waste of money. It’s vitally important to lay the groundwork beforehand and monitor and refine afterwards.

Making an explicit and implicit connection

March 15, 2008

Creating a pay per click ad is one thing, but it’s likely to be up against some stiff competition. How do can you steal a march on that competition?

One way is to connect with your visitors. Say to them “not only have I got what you’re looking for, I also understand why you’re looking for it and how it will help you”.

Should your business consider Pay Per Click advertising?

February 19, 2008

Do it right and Pay Per Click advertising can open up whole new avenues of business for you. Do it wrong and you can be wasting time and money.

An introduction to pay per click advertising

February 18, 2008

Pay per click advertising is the process of placing a relevant advert on a search results page and paying for each click on the advert that will lead though to a destination page on your website.

Return to Blog front page