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10 PPC benefits

May 12, 2008

The right adverts can bring rapid results. This is the ‘immediate impact’ approach to search engine prominence. Your site can be at the top of the rankings alongside the major players in next to no time. But for maximum clickthrough and conversion, be sure to get your ads and landing pages just right. Here are 10 reasons for pay per click advertising.

1. Pre-qualified customers

Research your keywords and choose your ad wordings to target specific audiences. These people are looking for what you are offering, they have intent. They are more likely to become quality customers.

2. Immediate results

Your ad can be at/near the top of search results within minutes. Compare this to the months an organic listing may take to achieve the same result.

3. Brand awareness

By ranking prominently for selected keywords, your company becomes increasingly associated with related products, services and markets. Brand awareness builds in the minds of your audience. The more niche the search results the greater this awareness becomes.

4. Level playing field

With a high enough bid and a good quality ad, small businesses can sit alongside large organisations in the results listings.

5. New openings

During the keyword analysis process you may encounter related business areas that are high in demand and for which there are few websites. This could spawn ideas for associated or spin-off business opportunities.