http://www.egnwebcraft.co.uk/blog/ Search engine marketing and web development tips, ideas and news from Eugene Mulligan to help small businesses make their websites more productive. en egn@egnwebcraft.co.uk Copyright 2008 2008-10-26T16:02:40+00:00 http://www.egnwebcraft.co.uk/blog/comments/are-your-colour-contrasts-accessible/ http://www.egnwebcraft.co.uk/blog/comments/are-your-colour-contrasts-accessible/ Probably the most notable issue regarding accessible colours is to what extent the colour is discernible to a colour-blind person. Hence it is not advisable to rely on colour alone as a means of conveying information. But web designers should also consider how well foreground and background colours work together. If they are too close they may not provide enough contrast. Do you know if the colour contrasts on your pages comply with the guidelines?  Accessibility 2008-10-26T16:02:40+00:00 http://www.egnwebcraft.co.uk/blog/comments/google-introduces-dynamic-quality-scores/ http://www.egnwebcraft.co.uk/blog/comments/google-introduces-dynamic-quality-scores/ Google is aiming to improve ad relevancy and deliver more qualified leads to advertisers by making significant changes to the mechanism for calculating quality scores. Pay Per Click 2008-10-09T10:02:03+00:00 http://www.egnwebcraft.co.uk/blog/comments/meta-descriptions-are-they-necessary/ http://www.egnwebcraft.co.uk/blog/comments/meta-descriptions-are-they-necessary/ It’s common knowledge that the content of a web page’s meta Description has no bearing on its placement on search results pages. So are they worth bothering with? The short answer is Yes. Search Engine Optimisation 2008-08-06T17:49:14+00:00 http://www.egnwebcraft.co.uk/blog/comments/getting-to-grips-with-wcag-20/ http://www.egnwebcraft.co.uk/blog/comments/getting-to-grips-with-wcag-20/ There is much more information in WCAG 2.0 than WCAG 1.0. In fact it’s really quite overwhelming. Whereas WCAG 1.0 contained guidelines, checkpoints and techniques, WCAG 2.0 contains principles, guidelines, success criteria, techniques and common failures. More information is welcome; but it’s only a good thing if it’s easily digestible and people are prepared to get to grips with it. Here’s a brief guide to finding you way in. Accessibility 2008-07-15T17:48:00+00:00 http://www.egnwebcraft.co.uk/blog/comments/split-testing/ http://www.egnwebcraft.co.uk/blog/comments/split-testing/ When you create your first ad, don’t stop there and hope for the best, even if the ad appears to be attracting a good number of clicks. There is always room for improvement and AdWords provides plenty of functionality to help you. Pay Per Click 2008-06-12T10:53:00+00:00 http://www.egnwebcraft.co.uk/blog/comments/keyword-research-with-wordtracker/ http://www.egnwebcraft.co.uk/blog/comments/keyword-research-with-wordtracker/ Wordtracker is a web based tool for identifying the search terms that are being used by search engine visitors. Its wealth of analysis features will tell you search term popularity, alternative relevant terms and strength of competition for those terms. Search Engine Optimisation 2008-06-11T10:23:00+00:00 http://www.egnwebcraft.co.uk/blog/comments/google-adwords-ad-structure/ http://www.egnwebcraft.co.uk/blog/comments/google-adwords-ad-structure/ Google AdWords offers a variety of ad formats including text, image, animated, video and mobile. Text ads are the most common. These are the ads that appear on the right of the search results page under the Sponsored Links heading. On some results pages these ads may also show above the organic search results on the left hand side. Pay Per Click 2008-06-10T09:43:00+00:00 http://www.egnwebcraft.co.uk/blog/comments/adwords-keyword-matching/ http://www.egnwebcraft.co.uk/blog/comments/adwords-keyword-matching/ Use keyword matching to specify how precise and relevant a search term must be to trigger your ad. If the ad shows for terms that are not relevant, you could be wasting money. If the ad only shows for very precise terms, you could be losing custom.  Pay Per Click 2008-06-09T16:57:01+00:00 http://www.egnwebcraft.co.uk/blog/comments/track-your-website-traffic-with-google-analytics/ http://www.egnwebcraft.co.uk/blog/comments/track-your-website-traffic-with-google-analytics/ Google Analytics is a tool provided free by Google that allows you to monitor visitor activity on your website. You can see where your visitors have come from, how they reached your site, where they went on your site and how long they stayed.  Pay Per Click, Search Engine Optimisation 2008-06-08T16:33:00+00:00 http://www.egnwebcraft.co.uk/blog/comments/language-and-location-targeting/ http://www.egnwebcraft.co.uk/blog/comments/language-and-location-targeting/ From global right down to customised local. An AdWords campaign can be targeted as broadly or precisely as required. Pay Per Click 2008-06-07T11:09:00+00:00