Search Engine Optimisation (SEO)
“I want a website that…”
- can deliver high quality customers through qualified leads;
- has wide visibility on the search engines;
- remains visible with minimum effort and cost;
- creates brand awareness;
- enhances my the credibility and reputation of my business;
- gives me a competitive edge;
- markets my long-tail products and services.
Background
The key to good SEO is to remember that the search engines will reward quality and relevance with high rankings. Success is achieved on merit, not underhand techniques.
It won’t come overnight, but by continuing to do the right things it will come. And with it will come spin-off benefits such as credibility, enhanced reputation and long-tail marketing.
The keys are planning and research. Get the fundamentals right – a search engine friendly website, a clear message and access to the widest possible audience. Find out the right keywords, where to get the best inbound links and what your competitors are doing.
Egn Webcraft can provide…
Keyword research
Create a seed list of keywords. Refine the list by adding modifiers and alternatives for relevancy. Analyse to discover which are popular search terms and get more alternatives. Continue the refinement process to create a list of effective, relevant keyword phrases.
Keyword placement
Recommend placement of keywords into strategic areas on existing web pages and suggest possible new pages. Ensure that page readability and message will not be adversely affected by inappropriate keyword usage.
Link building
Investigate and recommend reputable link sources and strategies for acquiring links.
Search engine friendly website
Assess your website for ease of access and processing by search engine spiders. Recommend any necessary modifications.
Competitor analysis
Examine competitors’ websites for inbound links and keyword usage that may be beneficial to this project.
Monitoring and reporting
Monitor search engine placements and traffic performance on an ongoing basis. Make further recommendations as required.
No unethical practices
No techniques will be employed that might result in penalisation or banning of your website by the search engines.
