Egn’s PPC management services will help you to run precisely targeted, cost-effective advertising campaigns and reach the people that are looking for you.

Strategic decision making

Consider platforms, ad campaigns, budget and goals.

Keyword research

Create a seed list of keywords. Refine the list by adding modifiers and alternatives for relevancy. Analyse to discover which are popular search terms and get more alternatives. Continue the refinement process to create a list of effective, relevant keyword phrases.

Market analysis

Assess the competition for chosen keywords.

Website analysis

Assess the potential quality and effectiveness of website landing pages. Recommend modifications and additions that need to be in place before advertising commences.

Ad writing

Create ads that are informative, enticing, persuasive, eye-catching and relevant. Decide which keywords will be attached to which ads. Decide keyword matching levels and negative keywords.

Ad targeting

Consider target locations and how campaigns should be structured to maximise exposure whilst still being relevant.

Campaign setup

Create accounts and campaigns on chosen search platforms. Enter target markets, ads, keywords and maximum bid amounts.

Monitor, test, refine, report and extend

Track the performance of each ad. Replace non-performing ads with new ads. Monitor costs, return on investment, traffic, landing page effectiveness, bounce rate, conversion rate and keyword effectiveness. Continue to refine, always seeking to lower cost and increase ad effectiveness. Report to client on a regular basis. Use success criteria to extend campaigns.