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help businesses make their websites more visible and productive. Telephone 0845 225 2888 E-mail info [at] egnwebcraft [dot] co [dot] uk](../images/contact.gif)
Web Development and Search Engine Marketing Articles
These articles explore the various aspects involved in attaining high search engine rankings and capitalising on them.
Web Development Articles
- Search engine marketing is pointless without web development for usability, accessibility and compatibility
- Web usability is vital for keeping visitors on your site
- Just because your site works on IE don’t assume it will work on the other browsers
- Who benefits from web accessibility? (blog post)
- Web accessibility myths – there are no excuses (blog post)
- W3C web content accessibility guidelines
- The lowdown on accessible web content
SEO Articles
- The nuts and bolts of SEO (blog post)
- Why should I bother with SEO? (blog post)
- Research the keywords that will attract high value visitors
- Strategic keyword placement for optimum results
- Link building is credibility building
- Where to get backlinks
- Search engine friendly web development helps spiders and people
- How competitor analysis can help your SEO strategy
- Black hat SEO is unethical and risky
- Track your website traffic with Google Analytics
- Keyword research with Wordtracker
PPC Articles
- An introduction to pay per click advertising (blog post)
- Why should I bother with pay per click advertising?
- Meet the main paid search players
- The PPC management process (blog post)
- Why relevancy is key to better website ROI
- How a Google AdWords account is structured
- Home in on your market with language and location targeting
- AdWords keyword matching for precision and relevancy
- How a Google AdWords ad is structured
- Use split testing for more and cheaper clicks.